As the business grows a priority is to create a carbon neutral or even carbon positive company. Sustainable practices along the supply chain will help to achieve this goal. One objective is to reduce consumer waste by increasing the use of post consumer recycled goods and plant derived materials for marketing and packaging purposes.

By using natural & organic ingredients as opposed to synthetic we are minimizing chemical waste being rinsed into our waterways and potentially upsetting the balance and health of our eco-systems.

Our founder is vegan as is our brand. We are animal defenders and will never use or promote animal derived ingredients.
No ingredient or end product is or will be tested on animals. We oppose animal domination and cruelty.

Recycled FSC paper is used for all marketing material & 100% recycled paper for packaging material. We use recycled PET plastic for our plastic bottles which are recyclable.